Give em a piece of you mind and a way to find you!

I know I keep harping on inbound links but they are crucial to page rank. Page rank not only insures a site show up high on ”Divorce Lawyer New York City” but all of those other random searches you see on reports, what is called the long tail search.
A great way to get quality inbound links is to comment on blog and articles. When looking for news, use a search engine. Find a news source or blog where you can comment on the news. Most have them. When you find something of interest, click the comment button (like the one you see below) and leave a comment. When you sign it, leave your web address. I put in an example under this post.
The higher the rank of the blog or news site you are commenting on, the more valuable. So look to the bygones first. Even one you are a regular reader of and become a regular commenter. Not only will it help your site, there is a chance a reader might become a client!

Finding a professional: My experience

I work out and eat well and do not like doctors. I have had a lot of bad experiences. Not necessarily because of bad MD s but because of situations. Regardless the situations linger in my subconscious so I am finicky about going to a doctor.
Today I decided I wanted to find a primary care physician and started researching. My insurance company had recommendations. Friends gave me referrals. I still went to WebMD and did a Google search. Even when I found a couple of candidates I researched them further on the internet. The few doctors that did have websites became my short list of possibilities. In the end I chose a doctor that had some good background information, a narrative AND a picture. This was not a conscious decision nor really had to do anything with my professional background. I asked myself “Self, Why did you do this?”
I realized that once I entered the office I was going to be committed. It is difficult to change doctors, especially if something is wrong. There is more research, transferring files, developing a new relationship, etc. If this was the wrong doctor it is a process to change.
Also I wanted to limit my surprises. Due to the confidential nature, I wanted to make things run as smoothly as possible. I wanted to know ahead of time where this person was coming from that was going to be asking me tough, invasive questions. I wanted to know what the doctor would look like that I was going let see me at my most vulnerable.
Why do I discuss this? You know attorney client privilege is a parallel to doctor patient disclosure if not even more personal. Now realize that I work helping portray attorneys in their best light everyday and still was wooed by all of the factors I use to gain my clients new business. If it’s that powerful to me, how powerful is it to someone that is a basic user of the internet?
I have already decided I like this doctor. The “feeling out” period is shorter. The chances of me finding alternatives less and bringing new patients higher. This is why I stress a working hard to be found. This is why I tell you it is necessary to write a narrative, put up photographs and be personal.
I originally found the doctor through my Insurance Website, but did the research on Google. If asked where I found her, I would say that. Most would not. This is why I say ask pointed questions. Get your message out there. If you do not, the attorney that does will be the one getting the new clients.