Wednesday, August 26, 2009

What are the Five Rules of Authentic Social Media Marketing?

Check out this Authentic Web Marketing Blog post for the Five Rules and a how to follow the most important rule.

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Wednesday, August 19, 2009

Best Profile Picture : You need a Better Facebook, Twitter and every other Social Media Picture

The picture on Facebook, Twitter and every other social media outlet you partake on IS your brand. Make sure you did not crop your photo from a group photo, use glamour shots from 1994 or use a web cam shot. Read This Article on how to create a great profile picture for facebook and twitter.

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Monday, June 8, 2009

Fear and Blogging in Las Internet: Number One Rule of the Internet

I still encounter a few people that believe that no one is looking for them on the internet. HA! Now people can buy a brand new micro computer that connects to the internet ANYWHERE for $200. People are not going to Google or FB for a little info about you and your industry? (that's Facebook, which has the the fastest growing ACTIVE communities anywhere)????

This Post is not about those people. It is about the rest of the folks I encounter. What stops most from participating, from being active, from getting their word out?
FEAR. More importantly, irrational fear.

Don't Be Afraid of Blogging

People think blogging is difficult. It's not.

People think they are going to break the internet. There are plenty of very smart 17 year olds that are trying and cannot.

People think it is going to absorb and waste their time. Well it can, but that is completely a choice. That's why God invented clocks, outlines and mindmapping software

You may be afraid of saying the wrong thing and upsetting a lot of people. I say to this. Best of luck! If you do upset a lot of people, that will mean traffic to your site, to your blog and more links to your web presence. If your business has a small group of customers, and you are addressing them and in the mean time cause a ruckus, AWESOME!
My mother always said that when people stop talking about you is when you have to worry. Never before has this been as important as on the web.
Domino's had a fiasco with their YouTube debacle Not only did they manage the publicity, Domino's sales are now up!

So is there anything you have to be afraid of when venturing on the web? Yes. It is the crux of man's existence and the one thing we do not notice until it's too late.

Be Afraid of Lost Time.

You can never go back in time and write a blog post, or get the URL aging faster and increase the age of the links to your new video. Get started right now. Can't think of where to start?

Write a comment here. Better yet, write a response on your blog. Even better, turn on your video camera and capture a live response.

Just Start. NOW. No Excuses.

Monday, May 18, 2009

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Friday, May 15, 2009

Authentic Web Marketing-Moving On

While I have had a great time with FindLaw, I am moving on. FindLaw and all of the people there are fun and foster a wonderful corporate environment. I still believe that Lawyers along with every other business and professional, solo to Fortune 500, need to market themselves and maintain their online reputation. Thus I am working with some top professionals in design, computer graphics and programming, search engine optimization, online video and social media, such as blogs, Facebook and Twitter.
We are working together to take internet marketing for small to mid size businesses and professionals to the next level.

I believe Search Engine Optimization and great web design are important, but there are so many important aspects that must be attended to as well. Social Media and Online Reputation Management must be actively managed and, if done right, can actually amplify Search Engine performance. The tools are out there for anyone who does a great job in their industry to create an online following that actually does a lot of the work for you. The issue is that if this is done without a plan or in a manipulative fashion, a lot of hard work in building a great website will be undermined. The result is the foundation of your web presence can be eroded and your business could collapse around it.

Along comes evolveALOUD and Authentic Web Marketing. By understanding exactly the strengths and core differentiators of the business are and who the ideal clients are, a doctor, lawyer, catering company can utilize the proper tools and social media outlets to create a targeted and encompassing web presence that engages your ideal clients and creates customer evangelists.

SOOO, for the time being, this blog is going to become more opinions on marketing and the internet. I will also be writing for the evolveALOUD business blog. This will be more informational on building your brand and your community on the internet.

If you have any questions feel free to email me from my contact form or call my cell. In the meantime, keep reading to stay ahead of the pack!

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Monday, April 20, 2009

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Friday, April 3, 2009

NOMS-Not On My Street, Google!

The Times reported that group of villagers in a wealthy area in Buckinghamshire Spotted the Google Street View Car (Check out the video and you will see why it's so easy to find). The towns people had been on the lookout after a rash of burglaries and upon spotting the cam bound black car, formed a human chain around it They cried for invasion of privacy and that the photos could be used by would be thieves to case the joint from the convenience of the perpertrators couch.
Google says you simply have to ask and no photos will be removed from StreetView. That's what the guy leaving the sex shop did.

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